Rebecca Harms
VISUAL DESIGNER | ART DIRECTOR | UX STRATEGIST
Rebecca Harms
VISUAL DESIGNER | ART DIRECTOR | UX STRATEGIST
About ME
DESIGNER / DIRECTOR / UX STRATEGIST
Creative and results-driven Visual Designer/Director with over 15+ years of experience in visual design and leading production teams. Expertise in developing and implementing compelling visual identities and marketing materials across print and digital platforms. Proven ability to oversee creative projects, manage professional staff, and collaborate effectively with stakeholders. Adept in Adobe Creative Cloud software, video applications, and the integration
Digital Design
Engagement Email
This was an email to promote a series of videos featuring business owners giving their best advice to growing a business.
We connected video and social assets. The icons at the bottom were also interactive when hovered over.
Interface Animation
Here I used animation to demonstrate how one would interact with the product while also showing what the interface looks like.
Webinar Rebrand
For the rebranded webinar email, my goal was to increase efficiency without creating a targeted image for every email send. Rather than making only one update, I researched and included best practices for webinars. The new design doubled the click through rate and increased the number of registrants by 12%.
GoDaddy Pro Newsletter Rebrand
Rebranded the newsletter going to pro web developers. We notified web developers of new software updates, and promoted webinars, help videos, and conferences. We continued to test content blocks until we had a template that worked. This newsletter was also modified to connect with web pros from India as well.
Inspirational Customers
I produced a series of emails where we featured one inspiring GoDaddy customer each month and shared their story. We learned that email recipients that opened and clicked through to the video were extremely likely to engage again next month.
GoDaddy Websites Newsletter
This newsletter was created to show all the benefits of GoDaddy's website builder and to notify customers of new features that continue to be added.
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Figma Wireframes
Created basic wireframes to be used as templates and designed promotional emails using the templates.
Created templates that work for desktop and mobile and designing images that tell part of the story.
Created a navigation panel to be used on email templates. We chose to use this triggered email for testing since there was no task for the customer to complete and we wanted to drive customers back to the site.
This block will be used in all language markets so I also considered character counts on translated copy.
Button Layout and Information
Button Wireframes
Mapped out the build for ops marking components to get the best layouts for both desktop and mobile.